Yard signs are a great way to reach a large number of people and see immediate results. They are affordable and always work to some degree. They give the small business owner an opportunity to advertise and compete against larger companies.
These days you see Yard Signs used for everything. Real Estate Companies, Landscaping, Roofing, Handymen, Selling Mattresses, Poker Tournaments, Pony Parties, etc. etc. etc. These days they really are everywhere. From telephone poles to highway exits, millions of signs are placed every year in America and it is becoming an increasingly more popular advertising medium for small business owners.
My hope is that from this article you gain knowledge and share your own ideas with others on how to best use these little sticks of advertising dynamite. So here are my thoughts on Yard Signs, feel free to comment on the bottom of the page!
Making of Signs
Science says Black on Yellow or Black on White makes the best sign.
If they can’t read your number, you might as well not make or put out a sign.
Less words the better.
Make it simple.
If you can get an easy to remember number, it will help out a lot.
Do not advertise a website on a sign.
Putting Out the Signs
Signs put in ground get more response quicker while on poles they will stay longer.
Get them up high when you place on poles.
Use the surrounding area of where the sign goes as defense for its life. Use poles and telephone boxes to hide it from being seen from different angles.
The more you put out the more response you will get.
Don’t over do signs in a small area, the last thing you want to do is become a nuisance to the community.
If the city or zoning officials do give you trouble on your signs, tell them you were not aware and make a note not to return to that stop.
Bring someone with you, don’t do it alone unless you have to.
If you hire someone to put them out, check to make sure they all go out.
Get all your signs out, don’t sell yourself short, get them all out and do your best job.
Putting signs out at night will save you a lot of time and hassle.
A lot of people like them placed out on Friday nights, I have not witnessed any difference on results based on the day I put them out.
Misc. Tips on Signs
Make notes of your competitors and where they place signs.
I think taking down competitors signs is dirty, but it is your life, you make the choice.
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